Aunt Jemima® Frozen Breakfast Team Broadcasts Live From the Line

Mountain Lakes, NJ – Feb. 17, 2011 – Aunt Jemima Frozen Breakfast launched the first of a three-part social video series today starring real employees in Jackson, Tennessee, who help get pancakes on the plates of millions of Americans. By pulling the curtain back on the team’s unique “just-like-homemade” process, these videos tell the story of how every batch of Aunt Jemima frozen pancakes, waffles and French toast are made with the same mixing, pouring, bubbling and flipping – as if they were made at home.

“We want to tell families everywhere about the way we make breakfast by highlighting the committed employees in Tennessee behind our ‘just-like-homemade’ process,” said Andy Reichgut, Vice President of Marketing, Pinnacle Foods.  “Our pancakes, waffles and French toast taste just as good as if you made them at home because we make it the same way – our kitchen is just bigger. We use real eggs, milk, flour and sugar, pour batter on a hot cast iron griddle, wait until the pancakes bubble around the edge then flip them to fluffy perfection.” 

Coupons, Recipes and More
Visit the Aunt Jemima Frozen Breakfast Facebook page ( to get a behind-the-scenes look at how the team makes pancakes, waffles and French toast each day, plus hear personal stories from our team of breakfast experts. Facebook fans can also unlock a coupon for free breakfast and get new breakfast recipe ideas.

Pancake Purveyors
Via director Kevin Arbouet, brand ambassadors (and plant employees) Jennifer Franklin, Charley Schumaker and Susie Tomlinson share their own stories (informed by decades of pancake experience) live from the line in Jackson.

The stars were chosen through a plant-wide contest, which asked employees to nominate themselves and/or their peers to be the faces and voices of Aunt Jemima Frozen Breakfast. The three quickly rose to the top for their enthusiasm, dedication and shining personalities. Throughout the year, consumers will see the trio at events and can read about what they’re cooking up via the Facebook page.

About the winners

Jennifer Franklin

  • Twenty-five year pancake veteran, Franklin sums up the reason she wanted to be a part of the effort by saying, “I like what I’m doing, what I’m smelling and what I’m eating…we are committed to making good, wholesome breakfasts. I’m not going to make something that I wouldn’t feed my family.”

Charley Schumaker

  • Married father of two, Schumaker manages the ingredient mix and has been at the Jackson plant for five years. He says he’s a part of the campaign because, “I want to show people exactly how the pancakes and waffles are made. The fact that they are mixed, poured and flipped on cast iron griddles and cast iron waffle irons will really surprise folks.”

Susie Tomlinson

  • Proud grandmother to seven grandchildren, Tomlinson has been a member of the Aunt Jemima frozen breakfast team for 34 years. She says of her work, “We take great pride in our jobs, always put safety first and are all committed to making great food…we at our Jackson plant put a personal touch in helping produce these pancakes - just like how our moms would make them.”

About Aunt Jemima Frozen Breakfast
Aunt Jemima® has been associated with high quality, great tasting breakfast products for over 100 years. Aunt Jemima® Frozen Breakfast offers an easy breakfast solution, with a full variety of homemade-tasting items that can be prepared in minutes in the toaster or the microwave.  Aunt Jemima® Frozen Breakfast includes light and fluffy pancakes, warm and delicious waffles, hand-dipped and griddle-cooked French toast, complete single-serve breakfast entrées and portable breakfast sandwiches. Aunt Jemima® is a registered trademark of The Quaker Oats Company and is used under license. For more information on Aunt Jemima® Frozen Breakfast, log onto

About Pinnacle Foods Group LLC
Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Mountain Lakes, NJ, our business employs more than 4,500 people in 21 sites around North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Mrs. Butterworth’s® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie’s®, and Freshlike® vegetables, Birds Eye Voila!® meals, Aunt Jemima® frozen breakfasts, Swanson® and Hungry-Man® dinners and entrees, Van de Kamp’s® and Mrs. Paul’s® seafood, Lender’s® bagels and Celeste® frozen pizza. Our Specialty Foods Division manages Tim’s Cascade Snacks®, Snyder of Berlin® and Husman’s® in addition to our food service and private label businesses. Further information is available at