Celebrate Breakfast Everyday With New Aunt Jemima Frozen Confetti Pancakes

For Media Information Contact
Elena Magg
Michaelene Haddick
Bender Hammerling Group



MOUNTAIN LAKES, NJ (July 15, 2010) — Aunt Jemima®, the frozen pancake expert you trust to bring great tasting, warm breakfasts to your family, is introducing new Aunt Jemima Frozen Confetti Pancakes. Aunt Jemima’s Homestyle Pancakes are now filled with colorful rainbow sprinkles, offering parents a delicious breakfast choice that makes mornings fun for kids!

“We understand that you don’t always have the time to make your family a delicious, warm and wholesome breakfast especially during the week,” said Andy Reichgut, Vice President of Marketing at Pinnacle Foods. “New Aunt Jemima Frozen Confetti Pancakes offer a way to make breakfast time special everyday in under a minute.”

With new Aunt Jemima Frozen Confetti Pancakes you can have perfectly delicious pancakes that are full of fun in a flash! Confetti Pancakes are ready to be served to your family in 1 minute out of the microwave or toaster. Whether you need a warm and nutritious breakfast or are looking for a creative way to celebrate something special, Aunt Jemima Frozen Confetti Pancakes will brighten up your family’s mornings.

Aunt Jemima Frozen Confetti Pancakes are a good source of 6 vitamins and minerals and contain no preservatives. They are available in the freezer section of grocery stores across the country for a suggested retail price of $2.69 for a package of 12 pancakes. New Confetti Pancakes join the Aunt Jemima Frozen Pancake line which includes Homestyle, Buttermilk, Low Fat Buttermilk, Whole Grain, Mini and Blueberry.

Sprinkle some extra fun on your child’s special day this year with a Confetti Birthday Pancake. Follow the simple instructions below to make this unforgettable birthday breakfast your family can share!

Confetti Birthday Pancake


  • 3 Aunt Jemima Frozen Confetti Pancakes
  • 1 sliced orange
  • 1 sliced strawberry
  • Whipped cream
  • Sprinkles
  • Birthday candle


Heat up 3 Aunt Jemima Frozen Confetti Pancakes and stack one on top of another. Decorate edge of top pancake with whipped cream.  Add pieces of sliced orange on top of whipped cream – approximately ½ inch apart. Add a dollop of whipped cream to the center of the top pancake and top with strawberry slices. Add sprinkles.  Place the finishing touches on your creation by adding a candle to the center of the top pancake. Make a wish!


For more information about Aunt Jemima® Frozen Breakfast, log onto www.auntjemimafrozen.com.  

All media inquiries should be directed to Elena Magg or Michaelene Haddick at 973.744.0707 or Elena.magg@bhgpr.com, Michaelene.haddick@bhgpr.com

About Aunt Jemima Frozen Breakfast:
Aunt Jemima® has been associated with high quality, great tasting breakfast products for over 100 years. Aunt Jemima® Frozen Breakfast offers an easy breakfast solution, with a full variety of homemade-tasting items that can be prepared in minutes in the toaster or the microwave.  Aunt Jemima® Frozen Breakfast includes light and fluffy pancakes, warm and delicious waffles, hand-dipped and griddle-cooked French toast, complete single-serve breakfast entrées and portable breakfast sandwiches.  For more information on Aunt Jemima® Frozen Breakfast, log onto www.auntjemimafrozen.com.

About Pinnacle Foods Group LLC

Millions of times a day in over 80% of American households, consumers reach for Pinnacle Foods brands.  We are a leading producer, marketer and distributor of high-quality branded food products, many of whom have been trusted household names for decades.  Headquartered in Mountain Lakes, NJ, our $2.6B business employs more than 4,500 people in 19 sites around North America. We are a leader in the dry and frozen foods segments and our brands hold the #1 or #2 market position in 9 out of 12 major category segments in which they compete. Our dry foods brands consists primarily of Armour® canned meats, Bernstein’s® and Nalley® salad dressings, Comstock® and Wilderness® delicious pie fillings and toppings, Duncan Hines® baking mixes and frostings, Log Cabin® syrups and pancake mixes, Nalley® and Brooks® chili and chili ingredients, Mrs. Butterworth's® syrups and Open Pit® barbecue sauces, snacks from Tim’s Cascade Snacks®, Snyder of Berlin® and Husman®, and Vlasic® pickles, peppers and relish. The frozen foods brands consists primarily of Aunt Jemima® frozen breakfasts, Birds Eye®, Birds Eye Steamfresh®, Birds Eye Voila!®, Celeste® frozen pizza, C&W® (California & Washington) and McKenzie’s®, Freshlike®, Lender's® bagels, Swanson® and Hungry-Man® frozen dinners and entrees, Van de Kamp's® and Mrs. Paul's® frozen seafood, and Birds Eye Fresh®, a premium line of fresh vegetables.