Consumers Vote Farmer’s GardenTM by Vlasic® 2013 Product of the Year

PARSIPPANY, N.J. (Feb. 8th, 2013) --More than 50,000 consumers voted Farmer’s GardenTM by Vlasic®, a portfolio brand of Pinnacle Foods Group, the 2013 Product of the Year in the vegetable category. Through the Consumer Survey of Product Innovation, conducted by global market research company, TNS, Farmer’s Garden by Vlasic was selected as the best new product in the vegetable category.

With bright colors and a new mason-style jar, Farmer's GardenTM by Vlasic® is a new line of premium select pickles packed with extra vegetables and unique seasonings that you can see right in the jar. Farmer's GardenTM by Vlasic® pickles are full of flavor because they are made with cucumbers harvested at the peak of freshness and marinated in a special brine of herbs and spices, with pieces of vegetables such as garlic, peppers, and carrots.

“We’re honored that Farmer’s Garden by Vlasic is a 2013 Product of the Year winner, and thrilled to see our dedication and leadership in innovation appreciated by our valued consumers,” said Andy Reichgut, Senior Vice President of Marketing for Vlasic. “We plan to continue our leadership in the pickle aisle by bringing more variety and options to our customers and consumers.”

Product of the Year is the largest consumer-voted award for product innovation, and currently operates in more than 30 countries to help guide consumers to the best product in the market, while rewarding manufacturers for quality and innovation.

The Farmer’s GardenTM by Vlasic® premium pickle product line includes Deli Style Halves, Bread & Butter Chips, Zesty Garlic Chips, Kosher Dill Halves, and Kosher Dill Spears. Farmer’s GardenTM by Vlasic® pickles are available in 26 ounce jars with a suggested retail price of $3.99. Visit www.FarmersGardenbyVlasic.com to learn more about Farmer’s GardenTM by Vlasic®, or to find store locations and Farmer’s GardenTM by Vlasic® featured recipes.

About Vlasic® pickles

Vlasic® pickles—America’s favorite pickles—offer great flavor and are low in calories with no fat. Always crunchy and juicy, Vlasic® pickles are available in nine key segments including Kosher Dill Spears, Bread and Butter Chips, Ovals, Sweet Gherkins, Large and Small Whole Dills, Stackers, Relish and Peppers. In 2012, Vlasic introduced a premium pickle line, Farmer’s GardenTM by Vlasic®. Farmer’s GardenTM by Vlasic® pickles are packed with real ingredients and vegetable inclusions – no artificial coloring or flavoring, and no corn syrup – to deliver a great tasting pickle with authentic flavor and maximum crunch. For more information on Vlasic® pickles, visit www.vlasic.com or www.FarmersGardenbyVlasic.com.

About Pinnacle Foods Group LLC

Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. Pinnacle Foods is a Top 1000 Company ranked on Fortune Magazine’s 2011 Top 1000 companies list. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of 4,300 employees. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 10 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages Leadership brands such as Duncan Hines® baking mixes and frostings, Vlasic® shelf-stable pickles and Mrs. Butterworth's® and Log Cabin® table syrups and Foundation brands such as Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Comstock® and Wilderness® pie and pastry fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages Leadership brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Fresh like® vegetables, Birds Eye Voila!® complete bagged meals and Van de Kamp's® and Mrs. Paul's® seafood and Foundation brands such as Lender's® bagels, Celeste® pizza, Hungry-Man® dinners and entrées and Aunt Jemima® frozen breakfasts. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian® Kettle Style Potato Chips, Erin’s® Popcorn, Snyder of Berlin® and Husman's® in addition to our food service and private label businesses. Further information is available at http://www.pinnaclefoods.com.