Duncan Hines® Gives Away One Million Frosting Creations™ Flavor Packets

PARSIPPANY, N.J. ( Jan. 22, 2013)-- Duncan Hines®, a portfolio brand of Pinnacle Foods Group LLC, will give one million bakers a free opportunity to try the most innovative product to stir up the baking aisle, Duncan Hines® frosting creations™. In celebration of one million Facebook fans, Duncan Hines has posted a $1.00 off coupon at www.DuncanHines.com to cover the full price of a Duncan Hines® frosting creations flavor packet so consumers may try any of 12 delicious flavors for free.

By simply pouring one of 12 Duncan Hines® frosting creations™ flavor combination mixes into the specially formulated Duncan Hines® frosting starter, bakers can stir up endless dessert possibilities, from Caramel Brownie Gems to Cinnamon Streusel Cake. More tasty recipes are available at www.DuncanHines.com/frostingcreations.

“Our passionate bakers are the driving force behind Duncan Hines, and we want to thank them for inspiring us, sharing with us, and welcoming us into their kitchens,” said Stefan Aps, director of marketing for Duncan Hines. “Duncan Hines® frosting creations™ is the perfect tool to help bakers get creative in the kitchen. We simply want to say thank you to our fans and hope they will pick-up one of their favorite flavors or try a new selection altogether.

Available at major retailers nationwide, Duncan Hines® frosting creations™ presents bakers with 12 exciting and truly unique frosting flavors including Cinnamon Roll, Cotton Candy and Mint Chocolate. New and limited edition flavors will be unveiled throughout the year to offer even more options for creative bakers.

To access the coupon, visit www.DuncanHines.com. Coupons expire 45 days after printing with a limit of one coupon per household while supplies last. A Duncan Hines frosting creations™ flavor packet ranges from $0.89 to $0.99 and a frosting starter ranges from $1.70 to $1.99, based on retailer pricing.

About Duncan Hines®

Duncan Hines® inspires today’s passionate bakers to “Bake On” by exploring the endless possibilities of innovative and decadent baking creations. The Duncan Hines product line includes more than 80 mixes ranging from cakes and brownies to muffins and cookies as well as Amazing Glazes™ dessert toppings and ready-to-spread frosting. With a relentless commitment to quality, every product and recipe is developed in celebration of Duncan Hines, a real man and foodie who, before Fodor’s or Zagat, traveled the country in search of the best culinary and pastry inspiration. For more information on Duncan Hines, log onto www.duncanhines.com.

About Pinnacle Foods Group LLC

Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. Pinnacle Foods is a Top 1000 Company ranked on Fortune Magazine’s 2011 Top 1000 companies list. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of 4,300 employees. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages Leadership brands such as Duncan Hines® baking mixes and frostings, Vlasic® shelf-stable pickles and Mrs. Butterworth's® and Log Cabin® table syrups and Foundation brands such as Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Comstock® and Wilderness® pie and pastry fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages Leadership brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Fresh like® vegetables, Birds Eye Voila!® complete bagged meals and Van de Kamp's® and Mrs. Paul's® seafood and Foundation brands such as Lender's® bagels, Celeste® pizza, Hungry-Man® dinners and entrées and Aunt Jemima® frozen breakfasts. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian® Kettle Style Potato Chips, Erin’s® Popcorn, Snyder of Berlin® and Husman's® in addition to our food service and private label businesses. Further information is available at www.pinnaclefoods.com.