Duncan Hines® Makes Its Hollywood Debut ….AND YOU’RE INVITED!

For More Information Contact:
Nicole VanderPloeg/Elena Magg
Bender Hammerling Group
(973) 744-0707
Nicole.VanderPloeg@bhgpr.com /

Duncan Hines® Makes Its Hollywood Debut ….AND YOU’RE INVITED!

Bake Your Way To The Emmy Awards® with the Duncan Hines® Red Carpet Cupcake Challenge

Mountain Lakes, NJ (June 21st,  2010) – Duncan Hines® announces that this year they will be the official dessert sponsor of the 62nd Primetime Emmy®Awards and Creative Arts Awards Governors Ball.  In the spirit of this excitement, Duncan Hines invites their biggest supporters, bakers across the U.S., to enter the “Duncan Hines Red® Carpet Cupcake Challenge” contest.

Duncan Hines is asking all creative bakers to submit their most decadent cupcakes for a chance of a lifetime.  The winner will have their delicious cupcake creation sampled by the Emmy winners, celebrities and guests who will all be in attendance at this year’s Performer’s Nominees Reception on August 27th.  However, the red carpet doesn’t stop there, as the winner will also receive a trip for two to Los Angeles, California and two tickets to Fans in the Stands, the best seat in the house for all the pre-Emmy, red carpet excitement.

Here is how it works, contestants can enter their Emmy award-winning photographs and cupcake recipes using a Duncan Hines product on DucanHines.com now through July 21, 2010. Even though the contest ends July 21st voting continues till July 28, 2010. Visitors can go online and vote for their favorite cupcake recipe and photo.  The recipes with the highest number of votes will enter the Top 10 phase.  The Grand Prize winner is then selected by both Pinnacle Foods Group and celebrity judges based on creativity, ease of preparation, and taste. The winner will be announced on August 3, 2010.

“We are thrilled to invite our passionate baking consumers to share this experience with Duncan Hines,” says Lora Van Velsor, vice president of Marketing for Pinnacle’s Duncan Hines Food division.  “Duncan Hines was a real person who stood for superior quality and today we still celebrate Duncan Hines’ inventive spirit through innovative programs like the “Duncan Hines® Red Carpet Cupcake Challenge” and sponsorships like the 62nd Primetime Emmy® Awards and Governors Ball,” continues Van Velsor.
Before Fodor's and Zagat, there was Hines. At a time when there was no such thing as restaurant critics and ratings, Duncan was onto something new. Four little words would come to have significant importance to restaurants all across the country: "Recommended by Duncan Hines."  

Duncan spent years discovering new trends in food and sharing them with his expanded following of “foodies.” His reputation for honesty and reliability were two of the most important ingredients in his recipe for success. These qualities lead to what Duncan Hines stands for today.  Today, the Duncan Hines brand still celebrates the man’s inventive spirit through a relentless commitment to quality and innovation.

About Pinnacle Foods Group LLC
Millions of times a day in over 80% of American households, consumers reach for Pinnacle Foods brands.  We are a leading producer, marketer and distributor of high-quality branded food products, many of whom have been trusted household names for decades.  Headquartered in Mountain Lakes, NJ, our $2.6B business employs more thn 4,500 people in 19 sites around North America. We are a leader in the dry and frozen foods segments and our brands hold the #1 or #2 market position in 9 out of 12 major category segments in which theay compete. Our dry foods brands consists primarily of Armour® canned meats, Bernstein’s® and Nalley® salad dressings, Comstock® and Wilderness® delicious pie fillings and toppings, Duncan Hines® baking mixes and frostings, Log Cabin® syrups and pancake mixes, Nalley® and Brooks® chili and chili ingredients, Mrs. Butterworth's® syrups and Open Pit® barbecue sauces, snacks from Tim’s Cascade Snacks®, Snyder of Berlin® and Husman®, and Vlasic® pickles, peppers and relish. The frozen foods brands consists primarily of Aunt Jemima® frozen breakfasts, Birds Eye®, Birds Eye Steamfresh®, Birds Eye Voila!®, Celeste® frozen pizza, C&W® (California & Washington) and McKenzie’s®, Freshlike®, Lender's® bagels, Swanson® and Hungry-Man® frozen dinners and entrees, Van de Kamp's® and Mrs. Paul's® frozen seafood, and Birds Eye Fresh®, a premium line of fresh vegetables.  

About Duncan Hines
A household name for decades, Duncan Hines® is one of America’s most recognizable brands. The brand was started by a man named Duncan Hines who was a traveling salesman, food critic and book author in the 1940s. Today, the Duncan Hines product line includes over 80 different mixes ranging from cakes and brownies to muffins and cookies as well as ready-to-spread frosting.  With a relentless commitment to quality, every product and recipe is developed in celebration of Duncan Hines’ inventive spirit and passion for baking. For more information on Duncan Hines, log onto www.duncanhines.com.