Duncan Hines® Red Velvet Cupcake Mix Wins a 2013 Better Homes and Gardens Best New Product Award as Voted by 77,500+ Americans

PARSIPPANY, N.J. (Feb. 12, 2013)– Pinnacle Foods Group today announced that its Duncan Hines® Red Velvet Cupcake Mix won a Better Homes and Gardens’ 2013 Best New Product Award in the baking category. 

The Better Homes and Gardens Best New Product Awards (BNPAs) are the leading consumer-voted awards program in North America, honoring consumer products in the categories of Beauty, Food & Beverage, Health & Personal Care and Household. 

The winning products were chosen directly by more than 77,500 consumers who participated in an extensive nationwide survey, the American Shopper Study, conducted by independent marketing research firm BrandSpark International in partnership with Better Homes and Gardens. The 2013 survey had 209 products representing 137 brands in 62 categories. 

Duncan Hines® Red Velvet Cupcake Mix is the newest addition to the Duncan Hines Decadent cake mix line, and allows at-home bakers to create professional quality desserts with the ease of ready-made products.  The unique Decadent Red Velvet Cake Mix kit includes cupcake mix, cream cheese frosting mix and a pastry bag that for consumers to fill and top their cupcakes. The cupcake mix and cream cheese frosting make these red velvet cupcakes rich with flavor. Consumers are invited to try the Duncan Hines Red Velvet Cupcake Mix at a discounted price by clicking the following link: http://coupons2.smartsource.com/smartsource/index.jsp?Link=HYG7EHXGUBQ6U

“Duncan Hines® Red Velvet Cupcakes are another example of Duncan Hines’ commitment to innovation, reinforcing our leadership in bringing new ideas to the baking category and inspiration to our consumers,” says Stefan Aps, Director of Marketing, Duncan Hines. “Just in time for Valentine’s Day, the Duncan Hines® Red Velvet Cupcake Mix lends itself perfectly for festive baking and provides the perfect opportunity for bakers to express their creativity with a professional quality dessert for all the loved ones in their lives.”

The Best New Product Awards are North America’s pre-eminent gauge of habits, trends and key insights into the minds of consumers.

“With thousands of new products introduced each year, it can be challenging for consumers to choose the best options for themselves and their families,” said Robert Levy, President and CEO of BrandSpark International and Founder of the BNPAs. “The Best New Product Awards help shoppers sort through the myriad of new products on store shelves, and gives them the confidence that the product they select – like Duncan Hines® Red Velvet Cupcake Mix has been endorsed by consumers just like them.”

“It's great to see consumers recognize and applaud a new product," said James Carr, EVP & President, Better Homes and Gardens. "And in turn, these awards offer a terrific opportunity for us to share the winners with our audience of nearly 40 million." 

Duncan Hines Red Velvet Cupcake Mix is sold nationally at an average retail price of $3.29 (pricing varies by retailer). To find Duncan Hines products at nearby retailers, visit www.duncanhines.com to use a product locator.  

Launched in 2003, the Best New Product Awards have grown to become the most credible Consumer Packaged Goods awards program in North America, celebrating its 10-year anniversary in Canada and operating for five years in the United States with recent expansion into Mexico, Turkey and China.

For more information about the Best New Product Awards, please visit www.BestNewProducts.biz


About Duncan Hines®
Duncan Hines® inspires today’s passionate bakers to “bake on” by exploring the endless possibilities of innovative and decadent baking creations. The Duncan Hines® product line includes more than 80 mixes ranging from cakes and brownies to muffins and cookies as well as Amazing Glazes™ dessert toppings and ready-to-spread frosting.  With a relentless commitment to quality, every product and recipe is developed in celebration of Duncan Hines®, a real man and foodie who, before Fodor’s or Zagat, traveled the country in search of the best culinary and pastry inspiration. For more information on Duncan Hines®, log onto www.duncanhines.com. Duncan Hines® is a portfolio brand of Pinnacle Foods Group LLC.

About BrandSpark International

BrandSpark International is a leading brand, marketing and product innovation research company. Its comprehensive and innovative research approach gets at the heart of how consumers think, why they act the way they do, and what clients need to do about it.

With expertise in retail and leisure categories and an exclusive relationship with the Best New Product Awards, BrandSpark International has a deep global perspective on the drivers of innovation unlike any other research company. For more information, visit www.BrandSpark.com

About Better Homes and Gardens

Reaching nearly 40 million readers every month, the Better Homes and Gardens brand extends across print, social media, the web, tablet, mobile, broadcast, broadband and numerous licensed products, serving and connecting women who are passionate about their homes and the lives they create there.  Better Homes and Gardens inspires women to dream and gives them the confidence to move from dreaming to doing.   For more information, visit www.bhg.com

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