Duncan Hines® Reveals Desserts and Table Favor to Be Featured at the 63rd Primetime Emmy® Awards Governors Ball

PARSIPPANY, N.J. (August 18, 2011) --Pinnacle Foods-owned Duncan Hines® today revealed the desserts and table favor to be featured at the 63rd Primetime Emmy® Awards Governors Ball on Sunday, September 18, 2011. This is the second year that Duncan Hines® will be the official dessert sponsor of the 63rd Primetime Emmy® Awards Governors Ball and Creative Arts Awards Ball.

Decadent Duncan Hines desserts created exclusively for the Primetime Emmy® events will be featured at celebrations of primetime television leading up to and surrounding the Primetime Emmy® Awards including the Performers Nominee Reception, the 63rd Primetime Emmy® Awards Governors Ball and Creative Arts Awards Ball. Duncan Hines will reveal three indulgent recipes developed exclusively for the 63rd Primetime Emmy® Awards Governors Ball at press previews leading up to the event and will provide the recipes to fans who aspire to try the star-worthy creations at home.

“We’re excited to partner with The Academy of Television Arts & Sciences for another year to celebrate a collaboration of the best in baking with the best in Primetime television,” says Sally Brophy, vice president of marketing, Pinnacle Foods. “We’re encouraging passionate bakers to ‘Bake On!’ and celebrate national primetime programming by baking our exclusive Emmy® Awards recipes and other innovative and delicious recipes, found on our website.”

The rich Duncan Hines recipes to be served to the stars at the primetime television events were created exclusively for Duncan Hines by Team U.S.A.’s World Cup Pastry Team and are being baked by Patina Restaurant Group for the events.

About Duncan Hines®
Duncan Hines® inspires today’s passionate bakers to “bake on” by exploring the endless possibilities of innovative and decadent baking creations. The Duncan Hines product line includes more than 80 mixes ranging from cakes and brownies to muffins and cookies as well as Amazing Glazes™ dessert toppings and ready-to-spread frosting. With a relentless commitment to quality, every product and recipe is developed in celebration of Duncan Hines, a real man and foodie who, before Fodor’s or Zagat, traveled the country in search of the best culinary and pastry inspiration. For more information on Duncan Hines, log onto www.duncanhines.com. Duncan Hines® is a portfolio brand of Pinnacle Foods Group LLC.

About Pinnacle Foods Group LLC
Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Mountain Lakes, NJ, our business employs more than 4,500 people in North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Mrs. Butterworth’s® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steam fresh®, C&W®, McKenzie’s®, and Fresh like® vegetables, Birds Eye Voila!® meals, Aunt Jemima® frozen breakfasts, Swanson® and Hungry-Man® dinners and entrees, Van de Kamp’s® and Mrs. Paul’s® seafood, Lender’s® bagels and Celeste® frozen pizza. Our Specialty Foods Division manages Tim’s Cascade Snacks®, Hawaiian™ Kettle Style Potato Chips, Snyder of Berlin® and Husman’s® in addition to our food service and private label businesses. Further information is available at www.pinnaclefoods.com.

About Academy of Television Arts & Sciences
Founded in 1946 at the birth of the medium, is a non-profit organization devoted to the advancement of telecommunication arts, sciences and creative leadership. Known for recognizing outstanding programming through its Primetime Emmy® Awards, the Television Academy also publishes emmy® Magazine. Its charitable Foundation operates the Archive of American Television, College Television Awards, acclaimed student internships and other educational outreach programs. For more information on the Academy of Television Arts & Sciences, its many industry-related programs and services, including year-round events, please visit www.emmys.com.