Duncan Hines® Stirs Up Baking Aisle With Frosting Creations™

PARSIPPANY, N.J. (March 15, 2012) -- Duncan Hines®, a Pinnacle Foods Group LLC brand, unveils Duncan Hines Frosting Creations™, a ground-breaking proprietary frosting system that transforms desserts into flavorful and colorful works of art. By simply pouring one of 12 Frosting Creations™ flavor combination mixes into a specially formulated frosting starter, bakers can stir up endless dessert possibilities, from Mint Chocolate Cake Cones to White Chocolate Raspberry Red Velvet Cake.

“Bakers are dessert artists, and the new Duncan Hines Frosting Creations™ line gives them an entirely new palate of colors and flavors to really elevate their creations,” said Stefan Aps, director of marketing for Duncan Hines. “The boundless creativity of our fans was a key inspiration for this product, and now they have an additional leg up to becoming the most creative and coveted baker on the block.”

Now available at most major retailers nationwide, Duncan Hines Frosting Creations™ presents bakers with 12 exciting and truly unique new frosting flavors - Cinnamon Roll, Cotton Candy, Chocolate Mint, Strawberry Shortcake, Chocolate Almond, Bubble Gum, Orange Crème, Mocha, Chocolate Marshmallow, White Chocolate Raspberry, Cherry Vanilla, and Caramel.

The new Duncan Hines Frosting Creations™ flavors are created in two simple steps:

  • Step One: Grab a can of starter frosting
  • Step Two: Pour in one of 12 flavor mixes and stir up an amazing new frosting flavor

“From Cotton Candy Cake Pops and Caramel Toffee Brownie Gems to Champagne Strawberry Shortcake Squares and Cinnamon Apple Cupcakes, Duncan Hines is giving bakers the tools they need to make professional looking and tasting desserts with the ease of ready-made products,” said Joe DiPaolo, corporate pastry chef for Duncan Hines. “The 12 new whimsical Duncan Hines Frosting Creations™ flavors unlock dessert possibilities for all occasions that are as endless as the imagination.”

A Duncan Hines Frosting Creations™ frosting starter ranges from $1.70 to $1.99 and a flavor mix ranges from $0.89 to $0.99, based on retailer pricing.

Duncan Hines Frosting Creations™ is a finalist for the 2012 Edison Best New Product Awards in the consumer packaged goods, food category. Named after Thomas Alva Edison, The Edison Awards recognize the most innovative products, services and business leaders in the world.

Duncan Hines Frosting Creations™ recipe ideas, a how-to video, and recipe sharing tools can be found at www.duncanhines.com/FrostingCreations. Fans are also invited to enter the Duncan Hines Frosting Creations Recipe Challenge™ through April 29, 2012 for a chance to win a trip to the Duncan Hines test kitchen for a master class with professional pastry chefs. For official rules and details visit http://www.duncanhines.com/bakers-club/submit-recipe.

About Duncan Hines®
Duncan Hines® inspires today’s passionate bakers to “Bake On” by exploring the endless possibilities of innovative and decadent baking creations. The Duncan Hines product line includes more than 80 mixes ranging from cakes and brownies to muffins and cookies as well as Amazing Glazes™ dessert toppings and ready-to-spread frosting. With a relentless commitment to quality, every product and recipe is developed in celebration of Duncan Hines, a real man and foodie who, before Fodor’s or Zagat, traveled the country in search of the best culinary and pastry inspiration. For more information on Duncan Hines, log onto www.duncanhines.com.

About Pinnacle Foods Group LLC
Millions of times a day in more than 85 percent of American households, consumers reach for Pinnacle Foods brands. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs more than 4,300 people in North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 10 out of 13 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Comstock® and Wilderness® Fruit Pie Fillings, Mrs. Butterworth’s® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie’s®, and Fresh like® vegetables, Birds Eye Voila!® complete bag meals, Aunt Jemima® frozen breakfasts, Swanson® and Hungry-Man® dinners and entrees, Van de Kamp’s® and Mrs. Paul’s® seafood, Lender’s® bagels and Celeste® pizza. Our Specialty Foods Division manages Tim’s Cascade Snacks®, Hawaiian™ Kettle Style Potato Chips, Snyder of Berlin® and Husman’s® in addition to our food service and private label businesses. Further information is available at www.pinnaclefoods.com.