Duncan Hines® Launches Online Virtual Bake Sale Benefiting No Kid Hungry and Commits to Match $30,000 in Donations Made On Facebook Page

In its third year of sponsoring Share Our Strength’s Bake Sale for No Kid Hungry™, Duncan Hines asks its fans to join them in the fight against childhood hunger in America

Parsippany, N.J. (May 1, 2013) — Duncan Hines®, a portfolio brand of Pinnacle Foods Inc, today announces it is launching a Virtual Bake Sale on their Facebook page, urging their fans and followers to donate to Share Our Strength’s Bake Sale for No Kid Hungry™, a cause that Duncan Hines is supporting for the third year. Duncan Hines has committed to match every donation made by a Duncan Hines fan through the widget up to $30,000, until October 31st, making the donations go twice as far towards the cause of ending childhood hunger in America.

Bake Sale for No Kid Hungry is a national effort that encourages volunteers to host bake sales in their communities to support the No Kid Hungry® campaign, which is working to end childhood hunger in America by helping kids get the healthy food they need, every day.  Bake Sale for No Kid Hungry proceeds are granted to organizations in communities across the country to help connect at-risk children with nutritious food through school and summer meals programs, and to teach families how to make healthy, low-cost meals through the No Kid Hungry campaign’s Cooking Matters® program. As a flagship sponsor, Duncan Hines’ initiatives in supporting the Bake Sale for No Kid Hungry leverage the baking equity of the Duncan Hines® brand with a desire to eliminate childhood hunger in America.

To supplement the efforts of their virtual bake sale, Duncan Hines is joining forces with celebrity chef Sandra Lee in sponsoring the World’s Largest Bake Sale in Grand Central Terminal’s Vanderbilt Hall today, May 1st, from 10am-7pm to raise funds for the No Kid Hungry campaign. Duncan Hines is offering sponsor support to the event by donating an additional $25,000 to the No Kid Hungry campaign’s efforts.

“Like” Duncan Hines on Facebook to donate to the Bake Sale for No Kid Hungry and have your donation matched by Duncan Hines. For visual baking inspiration, follow Duncan Hines on instagram.

About Duncan Hines®
Duncan Hines® inspires today’s passionate bakers to “bake on” by exploring the endless possibilities of innovative and decadent baking creations. The Duncan Hines product line includes more than 80 mixes ranging from cakes and brownies to muffins and cookies as well as ready-to-spread frosting.  With a relentless commitment to quality, every product and recipe is developed in celebration of Duncan Hines, a real man and foodie who, before Fodor’s or Zagat, traveled the country in search of the best culinary and pastry inspiration. For more information on Duncan Hines, log onto www.duncanhines.com. Duncan Hines® is a portfolio brand of Pinnacle Foods Group LLC.

About Pinnacle Foods

In more than 85% of American households, consumers reach for Pinnacle Foods brands. Pinnacle Foods is a Top 1000 Company ranked on Fortune Magazine's 2011 Top 1000 companies list. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of 4,400 employees. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 10 of the 12 major categories in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® shelf-stable pickles, Mrs. Butterworth's® and Log Cabin® table syrups, Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Duncan Hines® Comstock® and Wilderness® pie and pastry fruit fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Freshlike® frozen vegetables, Birds Eye Voila!® complete bagged frozen meals, Van de Kamp's® and Mrs. Paul's® frozen prepared seafood, Hungry-Man® frozen dinners and entrées, Aunt Jemima® frozen breakfasts, Lender's® frozen and refrigerated bagels, and Celeste® frozen pizza. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian® kettle style potato chips, Erin's® popcorn, Snyder of Berlin® and Husman's® snacks in addition to our food service and private label businesses. Further information is available at http://www.pinnaclefoods.com

About Share Our Strength's Bake Sale for No Kid Hungry™

Share Our Strength's Bake Sale for No Kid Hungry™, presented by Domino® Sugar, C&H® Sugar, Duncan Hines® and Kmart®, is a national fundraising initiative that encourages people to host bake sales in their communities to support Share Our Strength’s No Kid Hungry® campaign, to end childhood hunger in America. Since 2003, more than 1.4 million people have participated in Bake Sale for No Kid Hungry, raising more than $9.6 million to make sure there is no kid hungry in America. Bake Sale for No Kid Hungry is supported by national television partner Food Network and official baking ingredient partners Karo® corn syrup, Fleischmann’s® yeast, PHILADELPHIA cream cheese and the Good Egg Project. Visit Bake.NoKidHungry.org.