Duncan Hines Unleashes Creative Baking Fun With New Inspirational Video Series

MOUNTAIN LAKES, N.J., Dec. 7, 2010 -- While Duncan Hines® has helped passionate bakers create delicious and artful desserts for 60 years,  they've tapped today's hottest emerging talents in filmmaking to showcase their unique vision for Ducan Hines innovative new product, Amazing Glazes.  Amazing Glazes are lightly decadent dessert toppings that help home chefs easily "dress up" desserts with professional silky finished results. 

To inspire creativity during the height of baking season, Duncan Hines partnered with Filmaka to tap four professional filmmakers for their one-of-a-kind vision. Each director offers their own interpretation of the passion, creativity and fun behind baking that the Amazing Glazes toppings inspire. The first video in the series, called "Hip Hop Cupcakes," launched today at YouTube.com/AmazingGlazes.

Created by Josh Binder, a Chicago-based director, "Hip Hop Cupcakes" portrays how Amazing Glazes make any delicious dessert "sing." Binder's inspiration for the video was bringing to life the joy of baking. "I wanted to create an entertaining and engaging way to show bakers that this glaze makes everything you top taste better and more exciting."

Three additional videos, "Confessions" by Joe Pernice, "Baby Chef" by Alec Christie and "Superpowers" by Michael Newman will be released, one per week, in December. "We hope that during this fun time of family and togetherness, the videos will inspire bakers to channel their inner creativity and have fun with Amazing Glazes- making desserts that will be sure to impress," said Lora Van Velsor, Vice President of Marketing for Duncan Hines. 

Available in Chocolate and Vanilla, Amazing Glazes have a touch of sweetness and flavor – they are not as heavy or sweet as traditional frosting and are convenient to use.  These glazes are available in a 10 ounce squeeze bottle at an SRP of $2.49. Visit www.duncanhines.com for recipes and additional information.

About Pinnacle Foods Group LLC
Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands.  We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades.  Headquartered in Mountain Lakes, NJ, our approximately $2.5 billion business employs more than 4,500 people in 21 sites around North America. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers, and relish, Mrs. Butterworth's® and Log Cabin® syrups, Armour® canned meats, Nalley® and Brooks® chili and chili ingredients, and Open Pit® barbecue sauces. Our Birds Eye Frozen Division brands consist primarily of Birds Eye® vegetables, Birds Eye Steamfresh® vegetables, Birds Eye Viola!® meals, C&W® vegetables and McKenzie's® vegetables, Freshlike® vegetables, Aunt Jemima® frozen breakfasts, Swanson® and Hungry-Man® dinners and entrees, Van de Kamp's® and Mrs. Paul's® seafood, Lender's® bagels and Celeste® frozen pizza. Our Specialty Food group manages Tim's Cascade Snacks®, Snyder of Berlin® and Husman's®. Further information is available at www.pinnaclefoods.com.

About Duncan Hines®
A household name for decades, Duncan Hines® is one of America's most recognizable brands. The brand was started by a man named Duncan Hines who was a traveling salesman, food critic and book author in the 1940s. Today, the Duncan Hines product line includes over 80 different mixes ranging from cakes and brownies to muffins and cookies as well as ready-to-spread frosting.  With a relentless commitment to quality, every product and recipe is developed in celebration of Duncan Hines' inventive spirit and passion for baking. For more information on Duncan Hines, log onto www.duncanhines.com.

About Filmaka
Filmaka is an award-winning digital entertainment studio composed of professional filmmakers, writers and directors from around the world.  Committed to inspiring and rewarding creativity, Filmaka offers its community opportunities to create original short films, branded entertainment, digital and television series and feature films.  Clients have included media companies, advertising agencies, and global brands such as Cisco, DIRECTV, Discover Card, Ford, SNICKERS® , Trojan and Unilever/Klondike  In addition, Filmaka runs a full length feature film competition with a jury including Colin Firth, Werner Herzog, Neil LaBute, Zak Penn and Bill Pullman.  For more information, visit http://www.filmaka.com.