Have Your Cake and Decorate It, Too: Duncan Hines® and Wilton® Introduce New Decorator’s Choice Yellow Cake Mix

Baking Icons take the cake with new Yellow Cake Mix created especially for cake decorators!

PARSIPPANY, NJ (AUGUST 8, 2014) – Two American baking icons, Duncan Hines® and Wilton®, are joining forces to introduce the new Duncan Hines Wilton Decorator’s Choice Yellow Cake Mix that is sure to make cake decorating…well, a piece of cake! The Decorator’s Choice Yellow Cake Mix is an optimized recipe for a smooth cake that has less potential for the frustrating issues of cracking and crumbing.

Consumers who bake and decorate seek two key requirements in their cakes: limited crumbing and limited cracking to ensure smooth frosting application. Realizing this insight, Duncan Hines, known for delivering high-quality cakes, and Wilton, the number one cake decorating brand, decided it was time to come up with a solution that meets decorators’ needs and improves on already existing products.   

“Both Duncan Hines and Wilton are committed to listening to our consumers,” commented Fran Hinckley, senior director of marketing, Duncan Hines. “When the opportunity arose to bring to market a cake mix that would make cake frosting and stacking easier, we immediately collaborated to develop this new product to help bakers.”

The new Decorator’s Choice Yellow Cake Mix has been tested by consumers who love to bake and decorate.  It delivers a delicious, made-for-decorating cake that addresses the common issues of crumbing and cracking. The Decorator’s Choice Yellow Cake Mix expands Duncan Hines and Wilton’s portfolios to offer consumers a delicious cake mix by two trusted brands in baking and decorating.

Duncan Hines and Wilton’s Decorator’s Choice Yellow Cake Mix are available at retailers nationwide, with a suggested retail price of $2.99.

About Duncan Hines®

Duncan Hines® inspires today’s passionate bakers to “bake on” by exploring the endless possibilities of innovative and decadent baking creations. The Duncan Hines product line includes more than 80 mixes ranging from cakes and brownies to muffins and cookies as well as ready-to-spread frosting.  With a relentless commitment to quality, every product and recipe is developed in celebration of Duncan Hines, a real man and foodie who, before Fodor’s or Zagat, traveled the country in search of the best culinary and pastry inspiration. For more information on Duncan Hines, log onto www.duncanhines.com.

About Wilton Enterprises

Wilton Enterprises, founded in 1929, helps consumers in more than 100 countries create, decorate and celebrate by making the memorable and the beautiful fun and easy. Wilton is the global leader in cake decorating and bakeware products, plus offers sweet treat making, party and wedding products. Headquartered in Woodridge, IL, Wilton creates world-class inspiration and creative content, effective instruction and education, and innovative products that ensure the consumer’s success. More information can be found at www.wilton.com. Wilton believes “We make it easy… you make it amazing!™”

About Pinnacle Foods
In more than 85% of American households, consumers reach for Pinnacle Foods brands. Pinnacle Foods is ranked on Fortune Magazine's 2014 Top 1000 companies list. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of 4,400 employees. We are a leader in the shelf-stable and frozen foods segments and our brands hold the #1 or #2 market position in 10 of the 13 major categories in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® and Vlasic Farmer’s Garden® shelf-stable pickles, Wish-Bone® and Western® salad dressings, Mrs. Butterworth's® and Log Cabin® table syrups, Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Duncan Hines® Comstock® and Wilderness® pie and pastry fruit fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Freshlike® frozen vegetables, Birds Eye Voila!® complete bagged frozen meals, Van de Kamp's® and Mrs. Paul's® frozen prepared seafood, Hungry-Man® frozen dinners and entrées, Aunt Jemima® frozen breakfasts, Lender's® frozen and refrigerated bagels, and Celeste® frozen pizza. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian® kettle style potato chips, Erin's® popcorn, Snyder of Berlin® and Husman's® snacks in addition to our food service and private label businesses. Further information is available at http://www.pinnaclefoods.com.


Media Contact:

Sarah Tremallo
(908) 500-4384