Vlasic Introduces Expanded Line of Farmer’s Garden by Vlasic Premium Pickles

Parsippany, N.J. (July 2, 2012)– Pinnacle Foods-owned Vlasic® pickles, America’s favorite brand of pickles, is introducing an expanded line of Farmer’s GardenTM by Vlasic® home-style pickles to supermarkets nationwide, and just in time for the summer season. Starting July 2012, the extended Farmer’s GardenTM by Vlasic®product line will include:

  • Deli Style Halves – new flavor with a classic deli taste and an extra kick of garlic and peppercorns
  • Bread & Butter Chips – new flavor that is sweet and delightful,  cut in extra-crunchy slices
  • Zesty Garlic Chips – big fan-favorite in a new variety that is bold with a tangy kick, also in extra-crunchy slices
  • Kosher Dill Halves – traditional flavor that is refreshing with a delicate dill taste
  • Kosher Dill Spears – different cut of the same classic and refreshing dill halves’ flavor

“You can see the authentic goodness packed inside every jar – fresh cucumbers and whole garlic, crunchy carrots and peppers, and natural herbs and spices that deliver a crunchy, flavorful and homemade-quality pickle,”says Andy Reichgut, senior vice president of marketing for Pinnacle Foods.
Available nationwide in Walmart and major supermarkets this summer, each jar of Farmer’s GardenTM by Vlasic® pickles is packed with real ingredients – no artificial coloring or flavoring, and no corn syrup – to deliver a great tasting pickle with authentic flavor and maximum crunch.
“We are confident consumers will absolutely love Farmer’s GardenTM by Vlasic® pickles, and will find them to be the perfect ingredient to make their sandwich or meal extra special.” adds Reichgut. “They are also delicious as a snack straight out of the jar.”
Farmer’s GardenTM by Vlasic® pickles are available in 26 ounce jars with a suggested retail price of $3.99.  Visit www.farmersgardenbyvlasic.com to learn more about Farmer’s GardenTM by Vlasic®, or to find store locations and Farmer’s GardenTM by Vlasic® featured recipes.

About Vlasic® pickles
Vlasic®pickles—America’s favorite pickles—offer great flavor and are low in calories with no fat. Always crunchy and juicy, Vlasic®pickles are available in nine key segments including Kosher Dill Spears, Bread and Butter Chips, Ovals, Sweet Gherkins, Large and Small Whole Dills, Stackers, Relish and Peppers.Look for the familiar Stork character on the jar in supermarkets near you.For more information on Vlasic pickles, log onto www.vlasic.com or www.tastewhatavlasiccando.com.

About Pinnacle Foods Group LLC

Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. Pinnacle Foods is a Top 1000 Company ranked on Fortune Magazine’s 2011 Top 1000 companies list. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of 4,300 employees. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages Leadership brands such as Duncan Hines® baking mixes and frostings, Vlasic® shelf-stable pickles and Mrs. Butterworth's® and Log Cabin® table syrups and Foundation brands such as Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Comstock® and Wilderness® pie and pastry fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages Leadership brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Fresh like® vegetables, Birds Eye Voila!® complete bagged meals and Van de Kamp's® and Mrs. Paul's® seafood and Foundation brands such as Lender's® bagels, Celeste® pizza, Hungry-Man® dinners and entrées and Aunt Jemima® frozen breakfasts. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian® Kettle Style Potato Chips, Erin’s® Popcorn, Snyder of Berlin® and Husman's® in addition to our food service and private label businesses. Further information is available at http://www.pinnaclefoods.com.