Wish-Bone® Innovates With Launch Of Two Platforms: E.V.O.O. and Ristorante Italiano Salad Dressings

Wish-Bone® Innovates With Launch Of Two Platforms:

E.V.O.O. and Ristorante Italiano Salad Dressings
Brand Reinvigorates the Category with Delicious, Premium Ingredients and Flavors

PARSIPPANY, N.J., (February 4, 2016) Wish-Bone®, the number-one Italian salad dressing brand in America, is launching two exciting new product lines. 

  • Wish-Bone E.V.O.O. dressings combine the goodness of extra virgin olive oil with Wish-Bone’s signature blend of vinegars and spices.
  • Wish-Bone Ristorante Italiano dressings showcase varieties inspired by the most popular flavors served at leading Italian restaurants.

“We want to make high-quality ingredients and gourmet flavors available and affordable in the mainstream salad dressings category,” said Mark Schiller, EVP and President, Pinnacle Foods, manufacturer of Wish-Bone dressings. “Consumers are looking to make the best salads, and having the best salad dressings made with the best ingredients helps them achieve that.”

With entrée salads trending at an all-time high for main meals (according to the NPD Group’s National Eating Trends Service), providing consumers with innovative and delicious salad dressing options is more important than ever.

Wish-Bone E.V.O.O.

Created from chef inspired pairings, Wish-Bone E.V.O.O. features a higher amount of extra virgin olive oil than most mainstream dressings. Chefs and food lovers everywhere seek out extra virgin olive oil because of its extremely high quality.  E.V.O.O. comes from the first pressing of olives, picked at the peak of ripeness to capture maximum flavor.  This makes these dressings a great choice to enhance any salad, marinade or recipe.

Wish-Bone E.V.O.O. comes in five unique varieties, developed through culinary research and consumer exploration:

Garlic Basil Italian
Roasted Red Pepper
Lemon Herb
Sundried Tomato
Caesar Vinaigrette

In addition to its refined flavor, extra virgin olive oil has a multitude of health benefits. It is high in antioxidants and contains beneficial fatty acids as well as vitamins E and K.

Wish-Bone Ristorante Italiano

Wish-Bone Ristorante Italiano expands on Wish-Bone’s long history of making great-tasting Italian dressings.  These restaurant-inspired dressings combine Wish-Bone’s restaurant heritage with full-flavored ingredients for an at-home indulgent dining experience with unique combinations of artisan cheeses, herbs and oils.  Wish-Bone Ristorante Italiano allows consumers to bring restaurant flavors home to enjoy with their favorite salads and recipes.

Ristorante Italiano comes in four varieties inspired by popular restaurant flavors, and created by Wish-Bone chefs:

Signature Italian
Creamy Peppercorn Caesar
Garlic Parmesan Vinaigrette
Roasted Garlic Balsamic

Both E.V.O.O. and Ristorante Italiano will be available nationwide later this quarter.









About Wish-Bone

After serving his country in World War II, Phillip Sollomi opened a restaurant in his hometown of Kansas City, Missouri. He named the restaurant "The Wish-Bone" after his signature chicken dish, but became famous for his fragrant Italian salad dressing made from his Sicilian family recipe. Today, Wish-Bone® is the number one Italian dressing nationwide and the brand delights consumers with a great variety of dressings and marinades to help make the best salads. For more information, visit www.wish-bone.com

About Pinnacle Foods Inc.

In more than 85% of American households, consumers reach for Pinnacle Foods brands. Pinnacle Foods is ranked on Fortune Magazine's 2015 Top 1000 companies list. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of 5400 employees. Our Duncan Hines Grocery segment manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® and Vlasic Farmer's Garden® shelf-stable pickles, Wish-Bone® and Western® salad dressings, Mrs. Butterworth's® and Log Cabin® table syrups, Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Duncan Hines® Comstock® and Wilderness® pie and pastry fruit fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen segment manages brands such as Birds Eye®, gardein™, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Freshlike® frozen vegetables, Birds Eye Voila!® complete bagged frozen meals, Van de Kamp's® and Mrs. Paul's® frozen prepared seafood, Hungry-Man® frozen dinners and entrees, Aunt Jemima® frozen breakfasts, Lender's® frozen and refrigerated bagels, and Celeste® frozen pizza. Our Specialty Foods segment manages Tim's Cascade Snacks®, Hawaiian® kettle style potato chips, Erin's® popcorn, Snyder of Berlin® and Husman's® snacks in addition to our food service and private label businesses. The acquisition of Boulder Brands adds well-known brands such as Glutino®, Udi's Gluten Free®, Earth Balance®, EVOL foods, and Smart Balance® to the Pinnacle Foods portfolio.  Further information is available at www.pinnaclefoods.com.