Press Releases

Viewing press releases that are tagged with "Birds Eye" (remove)
March 11, 2014

Birds Eye® Vegetables Teams Up with Disney to Promote Healthy Eating Directly to Kids

PARSIPPANY, NJ (March 11, 2014) - Birds Eye® frozen vegetables, owned by Pinnacle Foods Inc. (NYSE: PF), today announced they will team up with Disney (NYSE: DIS) to work to increase the number of kids consuming the recommended amount of vegetables per day by directly engaging and educating them on the importance of vegetables in a well-balanced diet.

MORE »

October 31, 2013

New Birds Eye® Recipe Ready Vegetables Save Time in the Kitchen

PARSIPPANY, N.J. (Oct. 31, 2013) -- Today Birds Eye Vegetables announced the expanded availability of its new Recipe Ready product line at retailers nationwide.

MORE »

July 23, 2013

Nickelodeon Star Jennette McCurdy Leads New Campaign to Help Families Rewrite the House Rules on Dinner Time and Put Play on the Plate

Parsippany, NJ. (July 23rd, 2013) Ninety percent of kids don’t eat the recommended amount of veggies each day and summer is an ideal time to try a new approach. Nickelodeon’s Sam & Cat star Jennette McCurdy is on a mission to put the play back on the plate.

MORE »