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March 11, 2014

Birds Eye® Vegetables Teams Up with Disney to Promote Healthy Eating Directly to Kids

PARSIPPANY, NJ (March 11, 2014) - Birds Eye® frozen vegetables, owned by Pinnacle Foods Inc. (NYSE: PF), today announced they will team up with Disney (NYSE: DIS) to work to increase the number of kids consuming the recommended amount of vegetables per day by directly engaging and educating them on the importance of vegetables in a well-balanced diet.

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