Prior to 1973 the frozen dinner consumer, particularly men,
was faced with a dilemma. Frozen dinners offered convenient,
great-tasting meals but the portions were too small for the
hearty appetite. In 1973, the Campbell Soup Company, owner of
Swanson, the original TV dinner, recognized this opportunity
and introduced Hungry-Man®, extra-large frozen dinners
specifically targeted toward the hungry male consumer. With
the help of NFL star Mean Joe Greene as a spokesman,
Hungry-Man has become an American icon and an important part
of America’s freezer for almost 35 years. |
